Microsoft Ads Training Kit
- Description
- Curriculum
Traffic Is The Life-Blood Of Every Online Business Website. Whether you’re launching a product, building an email list, putting up a blog, or any other website for that matter, you need a healthy dose of traffic coming in. And you can gather this traffic in various ways. There is the search engine organic traffic, social media traffic, and the paid one called Pay Per Click Advertising.
When most people get started in their quest for online traffic, they often look to free traffic sources. But most free traffic methods take a lot of time to get them going plus it just doesn’t convert all that well. So, if you’re looking for a steady stream of traffic, Paid Traffic Is Your Answer! And You Can Get It Going In Hours.
When we think about Paid Advertising, Google Ads automatically pop up in our minds. Every marketer worth their salt knows about Google Ads, but many of them overlook Microsoft Ads (formerly Bing Ads) and its unique network of users. With Google controlling the majority share of online traffic, it’s easy to write off Microsoft’s Bing Ads as a search engine and PPC platform.
But Microsoft Advertising, in particular, has enormous potential for businesses of all sizes — especially those with smaller budgets. Microsoft Advertising presents a fantastic opportunity to generate search leads at a relatively lower cost, and that’s something all advertisers should take note of.
Microsoft Ads is Microsoft’s self-serve advertising platform that allows advertisers to build campaigns and target users across Microsoft’s Search and Audience Network. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow, and now, according to ComScore, Bing and its partners make up a combined 39% of the US desktop search market!
In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. Depending on what you’re selling and who you’re targeting, Bing could be the missing piece of the puzzle for your marketing strategy.
As of March 2021, Bing hit 1,038 billion unique monthly visitors worldwide, including all web visits from desktop and mobile. There are approximately 82.6 million Bing searches per day. 61% of searches made in Bing were branded queries. This presents a massive opportunity for businesses in 2022.
Although Microsoft Ads is a very user-friendly platform, there are some details that you must pay attention to if you want to see success. If you do things wrong, you could find yourself wasting a lot of time and even losing money. But if you do things the right way, you can find yourself raking in profits like crazy… in many cases within hours!
And to help you get started, we give you Step-by-Step Tutorial Videos to help you start using Microsoft Ads for your business and boost profits! Microsoft Ads video training encompasses everything you need to know to get started with Microsoft Ads and optimize your campaigns for maximum profits.
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11. Overview of Microsoft Ads
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22. Microsoft Ads Dashboard
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33. Campaign Home Overview
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44. How To Edit Campaign Name
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55. How To Change Campaign Budget
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66. How To Change Bid Strategy
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77. How To Bulk Edit Campaign Budget
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88. How To Bulk Edit Bid Strategy
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99. How To Add Balance
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1010. Types Of Ads On Microsoft Ads
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1111. How To Create A Visit To My Website Ad Campaign
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1212. How To Create App Install Ad Campaign
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1313. How To Create Visit To My Location Ad Campaign
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2121. How To Spy Competitor's Ad Using Ad Preview And Diagnostics Tool
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2222. How To Add Keywords
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2323. How To Use Microsoft Keyword Planner
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2424. Search For Keywords Using Google Keyword Planner
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2525. How To Format Keywords
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2626. How To Add Negative Keywords
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2727. How To Set Daily Advertising Budget
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2828. How To Edit Existing Ad Set
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2929. Automate Extensions Ad Overview
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3030. How To Target Countries
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3131. Ad Extension Overview
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3232. How To Add Sitelink Ad Extension
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3333. How To Add Action Extension
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3434. How To Add FAQ Extension
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3535. How To Add Contact Us Extension
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3636. How To Add Money Back Guarantee Extension
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3737. How To Add Call Extension
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3838. How To Add Price Extension
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3939. How To Add A Structured Snippet Extension
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4040. How To Add Callout Extension
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4141. How To Use Ad Schedule
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4242. Download Microsoft Ad Editor
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4343. Installing Microsoft Ad Editor
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4444. Microsoft Ad Editor Overview
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4545. How To Edit Ads In Microsoft Ad Editor
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4646. How To Delete A Campaign In Microsoft Ad Editor
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4747. Import Google Ads Campaign
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4848. How To Download Ad Performance Report From Dashboard
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4949. How To Use Reports Menu
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5050. How To Filter Campaign Info